Long story short
I’m Alix, a visual artist working at the intersection of streetwear, hip-hop, basketball, and contemporary figurative painting.
My work focuses on capturing presence, posture, and cultural energy rather than simple likeness. I paint and illustrate artists, athletes, and cultural figures as visual symbols of the worlds they come from, translating street culture into images that are both contemporary and timeless.
Before dedicating myself fully to art, I spent over ten years immersed in the streetwear industry. I founded my first brand at 16 and worked across design, apparel, and visual identity, collaborating with riders, artists, and creatives. This background deeply shaped my visual language and my understanding of how images operate within culture, brands, and communities.
My aesthetic is influenced by early-2000s streetwear and hip-hop culture, from American brands like 10.DEEP, Undefeated, and Acapulco Gold to Japanese labels such as Neighborhood and WTAPS, as well as by the visual storytelling of contemporary brands like Aimé Leon Dore.
Today, I work with acrylic, oil paint as well as digital tools, exploring how modern cultural figures can be transformed into expressive, collectible artworks.
My practice is driven by a desire to build bridges between art, fashion, and culture, and to create images that resonate emotionally, culturally, and visually beyond trends.