I’m Alix, a visual artist working through figurative painting and contemporary culture.

Before turning fully to painting, I spent over a decade immersed in streetwear. I founded my first brand at 16 and later worked across design, apparel and visual identity, collaborating with riders, artists and creatives.

Being inside that world taught me that clothing is never just aesthetic.
It’s a way of taking position.
Of belonging.
Of moving through culture.

Growing up around early-2000s streetwear and hip-hop, from American brands like 10.Deep and Undefeated to Japanese labels such as WTAPS and Neighborhood, shaped how I read posture, attitude and silhouette as cultural signals rather than style choices.

Today, my paintings don’t aim to describe people.
They focus on how individuals occupy space within fashion, music and sport.

Less about likeness, more about presence.

My work translates contemporary figures into images that carry the codes they come from, existing somewhere between contemporary culture and collectable art.